Lab+5

The easiest way to differentiate the techniques between real world marketing and online marketing is through how and who the business targets.

Offline marketing use narrowcasting. Their target audiences are associated with their geographical placement, They advertise to the people within their region. A company using offline marketing is not going to send flyers across the world. In narrowcasting there is a clear direction of where and who the company wants to reach. For example, businesses who market their product on the Food Network intend their advertisements to be seen by people who enjoy cooking. Narrowcasting in the real world can be very expensive for a number of reasons. Firstly, the research behind it requires a more in depth analysis of who is the best target audiences. Secondly, add space in the real work is equivalent to REAL space and is more expensive than add space on the net. The cost of flyers. posters and mail outs can also be costly.

Online marketing focuses more on the masses. Instead of targeting specific audience, they appeal to greater audiences and make their advertisement accessible to the masses. Online marketers use their resources to broadcast to as many people as they can. Online marketing is less costly than real world marketing, so these type of broadcast blast are much less expensive to do online. Mass marketing on the Radio can be very expensive, as advertisers have to pay for time.